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Highrise Biometric Privacy Info

Updated today

This document explains how Highrise collects, uses, shares, retains, and deletes your Biometric Data when you use our services.

Definition of Biometric Data


"Biometric Data" refers to data derived from measurements of your biological traits, such as face geometry or fingerprints. It also includes Biometric Information—data based on these traits that can be used to identify you.

By using Highrise's identity verification process, you consent to the collection, use, sharing, and retention of your Biometric Data as described in this policy.

What Type of Biometric Data Do We Process?

  • Face geometry


How Do We Process It?

We work with a service provider, Persona, to assist with our identity and age verification process. Persona uses advanced technology to securely confirm your age and identity.

Only a very limited number of Highrise personnel may access your submitted data and only for compliance purposes.


How Long Do We Retain Your Biometric Data?

Highrise does not receive or store your Biometric Data. Persona will delete your Biometric Data within 30 days after collection unless legally required to retain it longer (e.g., due to a warrant or subpoena).


What Happens to Your Biometric Data After the Retention Period?

At the end of the retention period, Persona will permanently erase your Biometric Data so that it cannot be recovered or reconstructed.


For More Information

To learn more about how we handle your personal information, please review our Privacy Policy. For details on Persona's data practices, please refer to Persona’s Privacy Policy.

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